Febrero 15 Pío Vernis has been appointed as Marketing Director of the DeAPlaneta Group, a fiction (DeAPlaneta Cine) and animation company (Planeta Junior), with the objective of maximising the synergies between both divisions of the Group and to provide a joint strategy for all the Planeta Junior countries.
This reinforcement in the Planeta Junior marketing area is the result of the growing interaction between DeAPlaneta Group’s production and marketing of entertainment contents. The increased international presence of Planeta Junior following the company’s expansion in Turkey and Eastern Europe, the incorporation of the DreamWorks portfolio, as well as the start-up of new productions, require an enhanced synchronisation of the marketing strategy.
Pío Vernis was Marketing Manager for the Cinema area of DeAPlaneta between 1999 and 2005, the date on which Working At Weekend (WAW) was founded, an agency specialising in cinematographic marketing. In 2013 he returned as Marketing Director of DeAPlaneta Cine. Likewise, Vernis has a degree in Audiovisual Communication from Pompeu Fabra University and a Master’s degree in Audiovisual Company Management (Media MBA) from Ramon Llull University. He is also an associate lecturer at the UPF and a lecturer of the Master’s degree in Film Business at the ESCAC.